Who we are

Susan Melvin spent nearly 20 years in the advertising business working on both the agency and client sides. She was the Corporate Advertising Director for ITT Sheraton and managed global brand advertising for the hospitality chain. She was also a senior account manager for many Boston agencies including Cabot Advertising, Ingalls Quinn& Johnson, and Rossin Greenberg Seronick, among other positions. She has broad experience in all facets of advertising and marketing with a particular emphasis on brand development and promotions. Clients served include retail, hospitality, healthcare and packaged goods.

Valerie Silverthorne is an award-winning business journalist with over 20 years experience writing, editing and managing. She has also been the editor of a multi-million dollar web site, a director of audience development for an Internet company, and a freelance writer whose work has appeared in Fortune Magazine, the NBC Nightly News, Investor's Business Daily and more. She has extensive first-hand experience in marketing, communications, community building, retail, B2B and the Internet economy.

beSpoke Communication helps small businesses cement customer loyalty and increase sales by delivering carefully crafted email newsletters, promotional materials, web site content and more.